Over the course of 2024 and 2025, Ceremony and One Flow Yoga and Social Wellness Club hosted a series of collaborative wellness events at their studio in Cape Town. These sessions brought together a structured yoga class with a post-class serving of ceremonial-grade matcha in Cape Town.
Hosted at the beautiful studios at One Flow in Cape Town, these gatherings marked an ongoing chapter in a long-standing friendship between the two brands and their founders. Each event followed a similar format. We welcomed guests into a curated space designed to support both exercise and relaxation. The classes were guided in Ceremony’s signature style, often weaving elements of contemporary dance and R&B into the workout.
At the end of each yoga class, guests were served ceremonial-grade matcha prepared by the Ceremony team, alongside our healthy matcha cookies. In true Ceremony style, the entire experience reflected our core values of ritual, connection with our community, and high-grade matcha in South Africa.
Ceremony’s connection with One Flow dates back to the studio's launch in 2024. Founded by Jeanea Dumas, One Flow quickly established itself as Cape Town’s premier wellness social club, standing out for its unique sauna and plunge pool facilities. Jeanea was also one of the first yoga instructors to lead Ceremony’s own yoga events at Lemkus Studios back in 2022.
At the start of our brand's relationship, Ceremony would supply One Flow with our matcha. While our focus at Ceremony has shifted toward a more direct-to-consumer sales approach, we are continuing to explore our partnership with One Flow in a networking and yoga event format.
These gatherings have quickly become some of our most memorable activations.
