Our Journal
Why Is Matcha So Expensive?
Matcha is one of the most labour-intensive teas in the world. Naturally, its high price reflects the care, skill, and time required to produce it....
The Story of Ceremony Part 3: Nurturing the Brand
In this chapter of The Ceremony Story, our founder reflects on the realities of growing the brand. The good and the bad. She shares how...
What is the Difference Between a Single Cultivar and a Matcha Blend?
The idea that a matcha blend is lesser than a single cultivar powder, is one of the biggest myths in the matcha world. In this...
The Story of Ceremony Part 2: When Ceremony Found its Community
By 2022, Ceremony took shape as more than just a matcha brand, but as one rooted in community. The first events brought people together through...
Why Your Matcha Tastes Bitter, and How to Fix It
Matcha is often misunderstood as a bitter drink. If made correctly, high-quality matcha should taste smooth and sweet, with balanced umami notes. If your matcha...
Understanding Japan’s Different Matcha Cultivars
Not all ceremonial-grade matcha tastes the same, and much of the difference comes down to the cultivar. In this guide, we explore Japan's most notable...
The Story of Ceremony Part 1: The Making of a Ritual
Ceremony’s story starts with a single iced matcha in New York in 2014, long before matcha had even made its way to Cape Town. What...
The Health Benefits of Matcha: Understanding the Science
Matcha has become a global wellness staple, and for good reason. Valued for its impressive nutritional profile, its benefits are largely driven by EGCG, L-theanine,...
Founders' Reflection: One Month in Japan with Mikayla McClean
For Ceremony’s founder Mikayla McClean, matcha is a lived experience. What began as a daily ritual eventually evolved into the Ceremony brand. After spending a...